braiNTUmour

Two weeks ago, I was tasked to investigate the usability of NTU (Nanyang Technological University)’s Edventure website. Edventure is an interactive website that aids eLearning in NTU. Its usability is reported to be terrible, but I won’t discuss this now, as the investigation is still in progress.

However, something else caught my eyes during the investigation. I noticed that NTU is fond of conceiving words that contain “NTU” to name its eLearning tools:



There is nothing wrong with this, but I thought the names sound corny and uncreative. I can easily find other words that contain “NTU”: braiNTUmour, deNTUres, johNTUcker, keNTUcky etc. I don’t know whether you guys have the same sentiments or not. Maybe I’m just being fussy.

i came across this also when i did my e-learning project for edventure.
they are just trying to fit the identity name of NTU, but disregarding whether the word in the first place makes sense or not!